LICO-US Exhibiting at NAFCD Convention

[Neenah, Wis.] Lico-U.S. will exhibit its Hydro Fix Comfort Core flooring line Nov. 6-8 at the 2018 NAFCD + NBMDA Annual Convention in Dallas. Lico-U.S. will be at booth #456.

“We are eager to make our debut at one of the premier flooring events of the year and introduce our Swiss-quality floors to the industry,” said Rob Rebman, president of Lico-U.S., a newly-formed C-Corporation between LI & CO (Switzerland) and ACP (Wisconsin). “Our made-to-order flooring will offer our North American customers a competitive alternative to what’s currently on the market.”

Hydro Fix Comfort Core flooring integrates RCB technology, which the company said is twice as dense as any LVT/WPC core and offers a thinner, more rigid plank. The company added that it is 100 percent waterproof, can be installed over most existing hard surfaces and will not telegraph minor subfloor imperfections.  

Lico-U.S. said it is investing $10 million to begin manufacturing Hydro Fix at its headquarters here, a 200,000-sq.-ft. manufacturing and distribution facility that will include PVC flooring extrusion and milling lines. The company will also provide sales and service in North America for Lico’s many other flooring technologies and brands manufactured at Lico’s main production facility in Mustair, Switzerland.